Posts Posts by: "Andy Beedle"
Content Marketing Plan

This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content…(Read More)

Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And…(Read More)

I often act as an interim Chief Marketing Officer for clients. The single most common challenge that I face upon starting the engagement is a trough in immediate sales. Of course this makes sense – when revenue is growing and sales are booming, an organization’s focus is on operations and servicing the business. Once things…(Read More)

This article is meant for senior level marketing VP’s or enrollment managers at businesses that have websites, but are not currently using any sort of tool to help measure their traffic and online marketing success. It is also for you if you are using an in-house hodge-podge of mysterious “reports” that are…(Read More)

Every business with a website chases elusive first page rankings for the searches that will bring them customers. If you sell a product online to a nationwide audience, then you are competing with a wide variety of big players in any of the larger retail categories. If you are a local business – or a…(Read More)

Back in 2009, I wrote a piece about a post at Inside Higher Ed. Basically, they were trying to warn colleges of the dangers of getting mixed up in social media marketing and ran down a series of risks associated with marketing on Facebook combined with a nice “horror story” about an inept attempt by…(Read More)

My good friend and colleague Frank Martin used to write a wonderful blog on all things marketing (and occasionally on cool stuff about Italy). Every year, he would offer 12 Marketing Resolutions. I highly recommend that, at least once per year, you take a break and make some concrete resolutions that will improve your marketing…(Read More)

Several years ago, I wrote a piece called “Ten Things Prospects Hate About You”. Next to “Why Email Doesn’t Work” it was the second most popular column I’ve ever done. Recently, someone asked me for a copy of both parts of that piece and, wouldn’t you know it, I looked it over…(Read More)