How Colleges Should Use Pinterest

This article is Part 5 of the Guide on Leveraging Your Social Media to Increase Prospects. You can learn more about how to use Facebook, Twitter and Instagram in the earlier installations of this guide. For an overview of how to create a comprehensive social media plan, read Part 1. Pinterest is a…(Read More)

In order to create a quality, comprehensive social media plan as a college or university, you have to first understand the possibilities and limits of each social platform. This infographic accompanies our blog article How Colleges Should Use Instagram. We explain the demographics of Instagram users and how to create and structure content that will…(Read More)

How to Use Instagram

This is Part 4 of our Guide on Leveraging Your Social Media to Increase Prospects. You can also check out Part 2 on how to use Facebook and Part 3 on how to use Twitter as a college or university. Or to get an overview of how to create a social media plan, read Part…(Read More)

If you are a college or university working to create a social media plan that will increase your prospects, you have to understand how each social platform works. This infographic explains why you should have a Facebook page, how the Facebook newsfeed works, the types of content to post and the best ways to leverage…(Read More)

Welcome to the Week in PPC! Today we are talking about a recent study by Advent Communication on the accuracy of Google’s location targeting. Marketers have long suspected that Google’s ability to accurately track both mobile and desktop devices is far weaker than they have implied. Now the results are in….and they…(Read More)

Are you a college or university looking to optimize your Twitter profile in order to attract more students? We’ve outlined some guidelines on how to use Twitter effectively to connect with new students. Learn more about how Twitter works and how it organizes content. Then find out what you should be posting and how…(Read More)

Hand holding a "tweet" sign.

This article discussing how to use Twitter as a college is Part Three of our Guide on Leveraging Your Social Media to Increase Prospects. For an overview of how to create a social media plan, check out Part 1 or to learn more about using Facebook as a college, read Part 2. Twitter is an…(Read More)

Welcome to The Week in PPC! Today we discuss Facebook’s announcement that they will begin using third party tools to verify video viewing statistics. Plus we look at the different ways you can pay for Facebook ads and the benefits of Facebook’s new option to bid on “viewable impressions.” Second, we look at…(Read More)

Are you considering a Content Marketing plan for your college or university? This infographic outlines the four key steps to creating a plan that is both effective and manageable. Use this structure to develop the types of content that prospects are looking for while also creating resources that will provide lead traffic from the major…(Read More)

Content Marketing Plan

This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content…(Read More)

Welcome to The Week in PPC! Today we are talking about how Google is changing the way that Adwords reports conversions. For many colleges and universities, this may change the way you track the success of your campaigns. We have two key tips to help you prepare for this new form of reporting. Then we…(Read More)

Using Facebook as a College

This article on using Facebook as a college is Part Two of our Guide on Leveraging Your Social Media to Increase Prospects. Facebook is one of the largest and oldest social platforms. Most people have a profile and understand its purpose and how to post. However, using Facebook as an individual is inherently different than…(Read More)

Ready to create a social media plan for your college or university? This infographic will guide you through the process of developing your own successful plan. With this structure for your social media guide, you will engage social engagement with your brand and drive prospects! For more detail on each section of the guide, follow…(Read More)

The Week in PPC – Episode 1 Welcome to the Week in PPC! In this episode we look at the share of search across Google, Bing, Yahoo, and AOL and make some recommendations about how to spend your pay-per-click ad dollars accordingly. (Spoiler alert: We still believe that getting things in order on the…(Read More)

Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And…(Read More)

I often act as an interim Chief Marketing Officer for clients. The single most common challenge that I face upon starting the engagement is a trough in immediate sales. Of course this makes sense – when revenue is growing and sales are booming, an organization’s focus is on operations and servicing the business. Once things…(Read More)

This article is meant for senior level marketing VP’s or enrollment managers at businesses that have websites, but are not currently using any sort of tool to help measure their traffic and online marketing success. It is also for you if you are using an in-house hodge-podge of mysterious “reports” that are…(Read More)

Every business with a website chases elusive first page rankings for the searches that will bring them customers. If you sell a product online to a nationwide audience, then you are competing with a wide variety of big players in any of the larger retail categories. If you are a local business – or a…(Read More)