My good friend and colleague Frank Martin used to write a wonderful blog on all things marketing (and occasionally on cool stuff about Italy). Every year, he would offer 12 Marketing Resolutions. I highly recommend that, at least once per year, you take a break and make some concrete resolutions that will improve your marketing…(Read More)

Several years ago, I wrote a piece called “Ten Things Prospects Hate About You”. Next to “Why Email Doesn’t Work” it was the second most popular column I’ve ever done. Recently, someone asked me for a copy of both parts of that piece and, wouldn’t you know it, I looked it over…(Read More)