Posts Currently viewing the category: "How to Guides"
Using Social Media on Your Phone

Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…(Read More)

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Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And…(Read More)

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This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Instagram  or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below…(Read More)

How Colleges Should Use Pinterest

This article is part of our guide to Leverage Social Media and Increase Higher Education Prospects.. You can learn more about how to use Facebook, Twitter and Instagram in the earlier installations of this guide. Pinterest is a popular but often underutilized or improperly used platform. Founded in 2010, Pinterest has far more female users…(Read More)

Content Marketing Plan

This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content…(Read More)

Using Facebook as a College

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Twitter and How to use Instagram or Pinterest as a college or university. Facebook is one of the largest and oldest social platforms. Most people have a profile and…(Read More)

How to Use Instagram

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Twitter or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below…(Read More)

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There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we…(Read More)

Are you considering a Content Marketing plan for your college or university? This infographic outlines the four key steps to creating a plan that is both effective and manageable. Use this structure to develop the types of content that prospects are looking for while also creating resources that will provide lead traffic from the major…(Read More)

Ready to create a social media plan for your college or university? This infographic will guide you through the process of developing your own successful plan. With this structure for your social media guide, you will engage social engagement with your brand and drive prospects! For more detail on each section of the guide, follow…(Read More)