Posts Currently viewing the category: "Marketing"
Using Social Media on Your Phone

Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…(Read More)

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Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And…(Read More)

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This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Instagram  or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below…(Read More)

Content Marketing Plan

This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content…(Read More)

Using Facebook as a College

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Twitter and How to use Instagram or Pinterest as a college or university. Facebook is one of the largest and oldest social platforms. Most people have a profile and…(Read More)

How to Use Instagram

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Twitter or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below…(Read More)

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There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we…(Read More)

I often act as an interim Chief Marketing Officer for clients. The single most common challenge that I face upon starting the engagement is a trough in immediate sales. Of course this makes sense – when revenue is growing and sales are booming, an organization’s focus is on operations and servicing the business. Once things…(Read More)

This article is meant for senior level marketing VP’s or enrollment managers at businesses that have websites, but are not currently using any sort of tool to help measure their traffic and online marketing success. It is also for you if you are using an in-house hodge-podge of mysterious “reports” that are…(Read More)

My good friend and colleague Frank Martin used to write a wonderful blog on all things marketing (and occasionally on cool stuff about Italy). Every year, he would offer 12 Marketing Resolutions. I highly recommend that, at least once per year, you take a break and make some concrete resolutions that will improve your marketing…(Read More)

Several years ago, I wrote a piece called “Ten Things Prospects Hate About You”. Next to “Why Email Doesn’t Work” it was the second most popular column I’ve ever done. Recently, someone asked me for a copy of both parts of that piece and, wouldn’t you know it, I looked it over…(Read More)