Posts Currently viewing the category: "SEO"
How Colleges Should Use Pinterest

This article is Part 5 of the Guide on Leveraging Your Social Media to Increase Prospects. You can learn more about how to use Facebook, Twitter and Instagram in the earlier installations of this guide. For an overview of how to create a comprehensive social media plan, read Part 1. Pinterest is a…(Read More)

Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And…(Read More)

This article is meant for senior level marketing VP’s or enrollment managers at businesses that have websites, but are not currently using any sort of tool to help measure their traffic and online marketing success. It is also for you if you are using an in-house hodge-podge of mysterious “reports” that are…(Read More)

Every business with a website chases elusive first page rankings for the searches that will bring them customers. If you sell a product online to a nationwide audience, then you are competing with a wide variety of big players in any of the larger retail categories. If you are a local business – or a…(Read More)