Posts Currently viewing the category: "Social Media"
Using Social Media on Your Phone

Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…(Read More)

Hand holding a "tweet" sign.

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Instagram  or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below…(Read More)

How Colleges Should Use Pinterest

This article is part of our guide to Leverage Social Media and Increase Higher Education Prospects.. You can learn more about how to use Facebook, Twitter and Instagram in the earlier installations of this guide. Pinterest is a popular but often underutilized or improperly used platform. Founded in 2010, Pinterest has far more female users…(Read More)

Content Marketing Plan

This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content…(Read More)

Using Facebook as a College

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Twitter and How to use Instagram or Pinterest as a college or university. Facebook is one of the largest and oldest social platforms. Most people have a profile and…(Read More)

How to Use Instagram

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Twitter or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below…(Read More)

happy-woman-phone

There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we…(Read More)

Welcome to the Week in PPC! Today we are talking about a recent study by Advent Communication on the accuracy of Google’s location targeting. Marketers have long suspected that Google’s ability to accurately track both mobile and desktop devices is far weaker than they have implied. Now the results are in….and they…(Read More)

Ready to create a social media plan for your college or university? This infographic will guide you through the process of developing your own successful plan. With this structure for your social media guide, you will engage social engagement with your brand and drive prospects! For more detail on each section of the guide, follow…(Read More)

Hi folks, We post infographics and larger articles on alternate weeks. Last week, we talked about 3 proven strategies getting more customers through Facebook and for making Facebook marketing work for your business. This week, we’re offering an infographic that shows just how large Facebook’s user base has become. And the short version…(Read More)

Back in 2009, I wrote a piece about a post at Inside Higher Ed. Basically, they were trying to warn colleges of the dangers of getting mixed up in social media marketing and ran down a series of risks associated with marketing on Facebook combined with a nice “horror story” about an inept attempt by…(Read More)