In order to create a quality, comprehensive social media plan as a college or university, you have to first understand the possibilities and limits of each social platform. This infographic accompanies our blog article How Colleges Should Use Instagram. We explain the demographics of Instagram users and how to create and structure content that will appeal to them. Then we look at how to use content from Instagram on other social platforms as part of a larger social media plan and, most importantly, how to leverage Instagram followers to increase prospects. For more detailed information and examples, read the full blog article linked above.