Are you a college or university looking to optimize your Twitter profile in order to attract more students? We’ve outlined some guidelines on how to use Twitter effectively to connect with new students. Learn more about how Twitter works and how it organizes content. Then find out what you should be posting and how you should structure your posts. Finally, we’ll walk you through how to post content multiple times and the best ways to leverage your Twitter account to increase prospects. For more details on using Twitter as a college or university, read our blog post on How Colleges Should Use Twitter.