Welcome to The Week in PPC! Today we are talking about how Google is changing the way that Adwords reports conversions. For many colleges and universities, this may change the way you track the success of your campaigns. We have two key tips to help you prepare for this new form of reporting.
Then we’ll look at Bing’s new keyword planning tool. This brings Bing more in line with the Adwords’ platform. You can upload existing keyword lists, target by state, DMA or city and there are some great pie charts to show the city data visually. The new tool will also give marketers detailed insight into an entirely new pool of traffic and allow advertisers to begin (finally!) to differentiate the types of traffic and customers that use each search engine.