Welcome to the Week in PPC! Today we are talking about a recent study by Advent Communication on the accuracy of Google’s location targeting. Marketers have long suspected that Google’s ability to accurately track both mobile and desktop devices is far weaker than they have implied. Now the results are in….and they might explain the constant comments we get from clients of numerous out of area leads.
Next, we go over Adword’s roll out of the Customer Match feature…that we’ve been using on Facebook all along. Basically, for those of you who are familiar with Facebook’s ad platform, Google is allowing advertisers to target lists of emails and also using those lists to provide the framework for targeting “Similar Audiences” (Facebook calls them Lookalike Audiences).